Sleepy Pedro hadn't been selling very well so we decided to bring in something new to replace it. We had done mushrooms on the Pretty Boy Floyd pizza Cheezer & our take on spinach artichoke dip on the Chester the Sailor back in the early days & both were popular. So we decided to combine the both of them & add ricotta cheese. The result:
It was the perfect special for that spring & summer where our lineup was OB Wednesdays, Culture on Fridays & Belching Beaver most Saturdays. Three night set-ups where drinking was the the big draw.
Kate recently setup an Instagram account for Mad Munch & was spreading the word nearly every day with some clever puns to grab people scrolling along on their smart phones. We had tried some ads on Facebook & on Yelp when the platforms offered free/discounted trials. Neither made much, if any impact on our sales.
But, her Instagram posts seemed to lead new customers to Mad Munch. I think you can see why:
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