My day job at the Best Western was starting to drag on me. I spent most of my slow time at the front desk checking my email, social media & working on Mad Munch stuff.
One day I got an email about a SCORE workshop that I thought might help take our business to the next level. The class was in Poway, but I decided it was important enough to just take a day off & go. I mean, our goal was always to do Mad Munch full-time & leave our day jobs behind, so I felt like this was a step in that direction.
I think it cost like $30 to register, minus an unpaid day at the hotel & probably $5 in gas to drive my truck fifty miles round trip, but it was an investment in my future. And a day removed from guests complaining about the view from the room they didn't pay for.
I wish I remember the name of the presenter because he did a great job. He gave us a lot of good information in only like an hour or so & I scribbled down as much as I could.
There was so much material about menu positioning, where your numbers should be, mission statements & clear visions, creating a "Best Practice Audit," & a list of great books.
I've referred to these two pages of notes over the years many times & I've continued to build more Mad Munch notes around them in the same notebook. It's been my go-to when something feels off or our sales are struggling.
Looking back, it was the right move. SCORE has helped us time & time again figure out the stuff that we don't know.
That's why you never stop learning & change is the only constant to make it.
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