Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

06 February 2025

FOMO Culture

"Zach?  You home?" my friend Brian asked knocking on my front door.  It was a Friday night after working Mad Munch from 5-9pm at Culture.  Kate rolled her eyes.  I opened the door.

"What's up guys?" I asked & let them in.  "We were just watching Dateline."

"We were on our way home from the AZ (a.k.a. Arizona Cafe, a local bar) & thought we'd stop by.  You guys have an extra beer?" Brian asked.  Him & his girl, Lisa seemed to have had a few.

"Sure," I said & grabbed a growler than we'd had filled at Culture earlier that night.

FOMO, or the fear of missing out.  It was something I was dealing with on the weekend nights when we had to work Mad Munch back in 2014-2015.  Being in my early thirties at that time, you'd think I wouldn't have that kind of problem.  But, there's a reason we often refer to OB as "Never-Neverland." 

While I was busy making Cheezers on the griddle, I was worried that I was being left out of having all of the fun.  But, after working two jobs on Wednesdays & Fridays, I was also pretty exhausted by the time Dateline came on at 10pm.  The sound of Keith Morrison's voice was extra soothing after a long week.     

But, I couldn't help but think, I could be doing something better with my time.  They say that's the hardest part of building a routine or good habits- keeping them going even after the thrill has worn off.  

After having a few beers with them in our living room they took off.  I was glad to see them, but realized that I had lived that Friday night lifestyle for years & done it pretty well, if I do say so myself.  

It was around that time that I subconsciously made the decision to push on with Mad Munch- stay the course- & that I really wasn't giving up that much of my social life to do so.  

Afterall, when you regularly set up in a tasting room, your friends will still come out to say hello, when they get thirsty.  

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