One of the other perks of doing the SDSU market was that we had the opportunity to do other "extra-curricular" events on campus. Since we already had the proper permits & necessary insurance, we could set up outside Vieja Arena for concerts & sporting events.
Unfortunately for us, this was on a seniority basis & since we were the new guys, we ended up with the events that the veteran market vendors didn't want to bother with. So, Kate & I got last dibs on shows & sporting events.
Our first night time setup there was for "A Very Barry Christmas" concert, starring Barry Banilow. Insert your joke here. It wasn't so bad, though. We sold close to 30 Cheezers to some older women & their husbands dressed in their Christmas best.
It also led to some better arena gigs there. There was a Sunday afternoon Cheerleading Tournament (pictured above), a WWE Minor League Wrestling event & a Aztecs NCAA Baseball game in the spring (pictured below).
Mad Munch was scheduled to be onsite for Trevor Noah (host of The Daily Show) when he came to town on a standup comedy tour, but the event was postponed & never rescheduled.
When the SDSU students went on winter break in mid-December, Kate & I reached out to Sony & Oceanside markets & went back to setup there for those five Thursdays.
We also squeezed in another pop-up lunch at the FBI Headquarters in Sorrento Valley & one Friday we skipped La Mesa to do a beer & wine tasting, "Shop & Hops" event in Barrio Logan that was put on by our friends at San Diego Made.
It was one of our busiest Decembers, but it proved to be a good move. There were storms brewing in the new year & we needed to work as much as we could to pay both of our rents & the impending buildout of our storefront.
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