Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

26 May 2025

How to Schedule a Traveling Show

Eric started making a schedule for the buildout.  For demo, plumbing, electrical, framing, drywall, installing an exhaust hood, hooking up equipment, painting, etc.  "We should have you in by March," he said.

So, Kate & I had about four months to secure some more pop-up gigs & Kate didn't waste any time finding them.  

We catered a friends birthday party in Linda Vista, did another baseball tournament at Fletcher Hills Little League, added a couple Sunday gigs at another San Diego Made Holiday Market & setup at the new Lane Field market downtown on Harbor Drive (pictured below).

As the holidays approached, so did the rainy weather in San Diego.  Sure, we don't get rain very often here (& when we do it's mostly at night), but every few years America's Finest City gets dumped on with rain.

La Mesa got rained out one Friday & at the last minute we found our way into the Mission Valley market at Civita Park.  C.J., one of our vendor neighbors at OB (who'd referred us to La Jolla Open Aire) had mentioned it in the past.  So, we gave it a shot, but much like Mira Mesa, it wasn't really our scene.

It was fine though, we needed a breather before doing a double-header in Poway the very next day.  

After doing the Saturday morning market, we broke down as usual, hung around the park to relax & then set up our tent again about a hundred yards away, for Poway Christmas in the Park.  

Like their July 4th celebration, it seemed everyone in town stopped by.  That day, Mad Munch sold over 170 Cheezers.  Not bad for being posted up in Poway from 8am-9pm.   

The next day, we back at Lane Field.  

"Camp Northstar" was December's Cheezer of the Month (our homemade meatball & marinara grilled cheese, named for the 1979 film, Meatballs, starring Bill Murray), but with all of the tent setups & breakdowns it felt more like Mad Munch was a traveling circus than a permanent camp.  

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