Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

29 January 2025

Blue-Collar Grilled Cheese

It was a Cheezer that I'd workshopped back in 2011 at the second Grilled Cheese Taste Test Party.  Three years later, I re-created my dad's chili recipe & put it on the Monthly Special chalkboard.


With crushed up corn chips, a dollop of sour cream & cheddar it was our most unique sandwich creation since Bat Outta Hell.  Perfect for the short days of winter, chili lovers & folks with a hearty appetite, this was one you needed to try for yourself to believe.

That was when I realized, people were looking for either something off the wall or just the, "plain ole" grilled cheese.  

Around this time many other grilled cheese places were starting to sprout up around town- Grater, Cheesy Express, Cheesy Amigos, Bread & Cheese, Ye Olde Grilled Cheese & Tots- to name a few.   Some featured lobster, steak, chicken, Waygu beef, but their menus looked too fancy to me.  And, their prices were too expensive.

People want value- a sandwich that will fill them up, with real, fresh ingredients, made to order at a price that won't break the bank.  

Our menu was for the guy or gal who was running out the door, late for work & forgot to pack a lunch.  Sure, they could probably find a way to make it at home, but they didn't have the time.  And, it would never turn out the same way as we did it. 

Mad Munch was really a blue-collar grilled cheese spot.  My old man worked in a plant for thirty years making parts for earth-moving machines.  By November 2014, I was following his recipe & moving Travelin' Tony's & Bacon Streets at street fairs, markets & bars.   

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