Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

28 January 2025

A Yard Party & A Village Faire

It was a hectic weekend with Halloween falling on a Friday & a street fair on Sunday.  I knew this when we booked it months prior.  But, when you're working a side hustle, you gotta make sacrifices. 

We had left Golden Hill six months ago as sales paled in comparison to Wednesdays in OB, so we'd been enjoying a Saturday off here & there.  

Then, Belching Beaver came calling & we setup our electric griddle there one or two Saturdays a month.  

So when it came to these Sunday street fairs, we missed a few Bears games at Sunshine Company Saloon & went all in.

Friday afternoon, I picked up guests from the airport shuttle in my Guy Fieri costume, dropped them off at the Best Western, loaded up a bunch of ice & went home.  Kate had spooked up our yard using our pop-up tent as an entry way & bought a smoke machine to make things more eerie.  

We ended up with close to two hundred people in costume that night.  My college friend, Brett, even drove down from Long Beach with his girlfriend & spent the night.

It was great party, but we had to kick him out the next day so that Kate & I could butter 25 loaves of bread.  So, we said our goodbyes, I ordered one of the biggest pizzas in town from Giant New York & we got to work.

The next morning, we loaded up my truck & headed 30 miles north to Carlsbad Village to claim our $475 spot next to the beer garden (which was a major plus).           


With around $900 invested, including supplies & gas we served up our Cheezers piping hot from 9am-4pm.  In between the waves of orders, we were jamming out to a cover band on a nearby stage.  That's how I figured out that grilled cheese pairs extremely well with live entertainment & of course, alcohol.  

Much like the OB Street Fair, it was a busy & demanding day.  Though we didn't finish all of the 32 loaves we brought with us, it was a nice cap to a successful weekend. 

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