Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

10 October 2024

Two for One Dollar Grilled Cheeses

The three of us weren't really sure what we were doing.  None of us had any business experience & we didn't keep a ledger of what money was coming in or going out.  Looking back, this sounds like a recipe for disaster, & it would have been long term, I'm sure.  But, DP, Yuri & I were young college students looking for extra spending cash, so what the hell did we care as long as we didn't lose our shirts?

When we set the price for our grilled cheese sandwiches at "2 for $1," I think we simply fell in love with the way it sounded.  And so did our customers.  Sometimes, you just get lucky.  

I didn't learn until later that this pricing strategy was called a "Loss-Leader," which meant that you offer lower prices than your competition to get new customers to buy from you.  I guess it could also be considered, "BOGO" or buy-one-get-one, but I don't think anyone ever really ordered just one- they always wanted two grilled cheeses.  

It allowed us to get a foot into many new dorms & when we added hot ham, eggs, turkey & cheese sandwiches to the menu for a whopping $2.50, people ended up ordering those as well.  Word spread about Lincoln College's underground grilled cheese operation & soon the demand grew for bigger & better delivery food & refreshments.        

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