28 September 2024

Opportunity to Capitalize

The three of us were sitting around in my dorm room one night, cold Natty Lights in hand, looking for somewhere that delivered.  Too late for local or even chain pizza after midnight.  During the week, in winter of 2002, the small town of Lincoln, Illinois was a ghost town for food establishments.  The only game in town was Hardee's, who never closed, but there was no way any one of us could make that ten minute drive.  Not with that mountain of empties in the wastebasket.

"This town is lame.  It's completely dead after nine o'clock.  Hell, there's more action in the dorms than anywhere out there," DP said.

"Yeah, what are we supposed to do?" Yuri said with a look of disgust, "I can't keep eating top ramen & reheating chicken sandwiches on the Foreman."

"I only go to lunch to jack those chicken patties," I said.  "There's so much food down there at dinner, why don't they save some of it & open up late night?  People would go."

We sat there & let the music from my roommate's computer fill the silence.  There had to be a better way.  Our parents had spent a lot of dough for us to be there.  Where there's a problem, there's a solution & there lies an opportunity to capitalize.             

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