Menu Board with a Capital "M"

Kate & I talked about how to present our menu in the shop for what seemed like years.  

We thought about doing the digital TV screen menu like you see inside fast-food places, but I always hated how it would change when you were trying to read it.  That & it just didn't feel like Mad Munch- it felt a little too fancy for us.  Not to mention that it was really expensive to go that route as well.    

We also tried to work out a refrigerator concept with Eric, our contractor.  The plan was to hang a large sheet of stainless steel on the wall behind the front counter so it would look like a giant refrigerator door with magnets, etc. but the size/shape of it wasn't quite right.

So, we ended up taking a different route altogether.  It was Kate's idea to use our to-go boxes to make a creative menu with full color photos:

I have to admit, I'd never seen a menu quite like it.  And, if you look closely, you'll see that the white open boxes with the Cheezer pictures in them actually form a capital "M."  

Looking back, we actually had a lot less D.S.Qs (Dumb Sh#t Questions) with that original shop menu.  Sure, some people didn't realize we were a restaurant that served sandwiches & thought we were an art gallery, but all of the pertinent information was there- printed in magic marker in Kate's handwriting.