Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

02 June 2025

Finding Calm After the Storm

There was some sort of miscommunication between us & the SDSU market.  When we showed up for the first Thursday market of the Spring semester someone was in our spot.

"I thought you guys weren't coming back, because you were opening up your store," Bryan said.  

"Well, the plan is to open mid-March," Kate told him.  "But, we didn't want to quit this market until we open the store."

Bryan looked a bit confused, but soon found us a different place to setup our booth.  It was sort of in the middle, on the far end of the giant square of tents.  And, it was actually in the shade for most of the day, which I was really excited about.


I liked our new spot better & the sales were comparable to our old space.  It was shame that four markets were cancelled due to rain during that semester (one Thursday when Kate & I actually went to the arena nearby to see Bob Seger in concert).  

We did make up for the rainouts by improvising some extra paying gigs.  One week at SDSU, I made 45 Cheezers up right at the start & our friend, Kim, picked them up & delivered them to the UCSD campus in La Jolla.  It was lunch for teachers & faculty there & we paid Kim to drive 'em there for us.  

I guess those freebies I'd taken there to John six months before finally netted some dividends.  

We also had another appearance at Fletcher Hills Little League for their Opening Day Ceremony & Movie Night, featuring one of my all time favorite films, The Sandlot.

With our TFF (Temporary Food Facility) permit due to expire at the end of March, we were squeezing in as many setups as possible.  Saving the annual renewal fee of $702 seemed like a good idea to Kate & I.  We could use that money somewhere else & focus all of our time & energy on getting the shop off the ground & running.            

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