Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

30 May 2025

Finding A Spot Downtown

Brian's Market's was opening a new market downtown at Civic Plaza.  It was every Wednesday during lunch, so Kate & I had just enough time to pack up & be ready to serve Cheezers at the OB market that night.  

Kate & I at the OB Market in late February 2019.

We knew his markets were hit or miss, but we needed to work as much as possible to pay for the buildout.  So, we shifted our schedule & would do my grocery shopping on Tuesdays so we had time to prep (butter bread, cook bacon, pack cheese, etc).  

Sundays & Mondays were still off days for Mad Munch, but the rainouts kept cancelling 1 or 2 markets a week during January & February.  Even Poway got cancelled one Saturday due to extremely high winds.  Kate contacted the manager from Lane Field last minute so we could sub in at Roucco Park (near Lane Field & Seaport Village downtown San Diego).

It was better than nothing, but it was a long & slow market for Mad Munch.  We did not return to give it a second try.  

The downtown markets were tricky, because you had to pay for parking ($10 a pop) & you had to give a hefty sum to the Port of San Diego, which was $200 plus 5% of your daily sales.  Lane Field was a long day (10am-4pm) & after four appearances there, we crunched the numbers & it was not worth it for us.

I was just glad Civic Plaza only charged 10% of our sales & it was only from 11-2pm, with a free parking pass included at a garage that was a short walk away.  That was an easy amount of overhead for us to make up.  

And, once again, Mad Munch seemed to appeal more to the working class on lunch break, than the Sunday sight-seeing looky-loos.

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