Cheezers at the Del Mar Track & Over the Mighty 1090 Airwaves

I don't remember exactly how we landed a gig serving Cheezers, "Where The Turf Meets The Surf," at the Del Mar Pacific Classic, but it was pretty surreal.  

I mean, there we were: our tent setup right next to the track, horses galloping past our hot griddle, serving up OBC's & Bacon Street's at a "Listener Appreciation Party" for a local radio station.  And, they paid us handsomely ahead of time so all we had to do was show up & do a great job.

Kate & I had been to Opening Day at Del Mar a few summers before & some of the Friday concerts after the last race prior to that, but nothing gave us this kind of behind the scenes experience at the track.

We grilled up 160 Cheezers that day & the radio folks were into it.  "Sure beats tacos," I heard some people say.  It's hard to beat a free, hearty, melted sandwich on a beautiful afternoon when the drinks are flowing & the thoroughbreds are trotting.

"This is great, you guys," Darren said.  He was one of the radio personalities on MIGHTY 1090AM.  "We should have you guys on the radio to talk about your grilled cheese."

Of course- that was a no-brainer for us.  

A couple days later, we made a few extra Cheezers to go at our lunch setup at Bernardo Executive Center & delivered them to MIGHTY 1090's station headquarters in Sorrento Valley.  We handed them the boxes & Darren & his co-host handed us some headphones.

I've always appreciated radio & how much work goes into it, so it was a cool experience to be on the air.   

I volunteered for WDBX Community Radio back in Carbondale for a few months & had my own late night show.  But, that was just pressing play on a CD player & naming info about songs.  This was Kate & I fielding questions about grilled cheese & our business.

"So where are you guys located?" Darren asked.

"Well, we're building our first shop on Newport Avenue in Ocean Beach right now, but we still do farmers markets," Kate said.

"Where can we find these amazing sandwiches?  I'm hooked on this raspberry jam & goat cheese one.  Wow!"

"Yeah, that's 'Pump Up the Jam,' one of my favorites," I said.

"We just got into SDSU, so we'll be there on Thursdays from 10-5 starting August 30th," Kate said.  "Wednesday's we've been doing OB since 2013 , Fridays in La Mesa village & Saturday mornings at Poway."

"That's great.  Plenty of opportunities to eat Mad Munch," Darren said.  "And when is the store gonna open up?"

The number one, million dollar question that everyone asked every day, every where we went.

"Well, we're still working on getting our plans stamped, but right now it's looking like this winter or spring 2019,"  I said.