Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

21 April 2025

The Dynalectric Hackmaster Golf Tournament

"This is so good!  You guys need to do my golf tournament," Johnny White said.  

Kate & I were busy replenishing Cheezers on the front table at the Reno Golf Tournament to take any special notice to his comment.  He was just another contractor golfing on his day off, who was excited about our food after having a few drinks.

"Here's our business card," Kate said & handed him one.  "Send us an email if you want us to cater."

But Johnny, wasn't an email kind of guy.  He was more of a phone guy & liked to talk it out.  And, he did follow up on his bold statement from the day on the golf course in Rancho Bernardo.

A few months later, Kate took his call, since at that time her number was Mad Munch's phone number, & they worked out the details.

"It's on a Friday [November 3, 2017] at Carlton Oaks Golf Course in Santee," she told me after the call.  "There's around 100 golfers & he said he could cut us a check this week!"

Amazing!  A pre-paid gig, on a Friday, (still one of our open days) & we get to setup on a golf course!

"What time do we got be there?" I asked.

"Johnny said the raise the flag at 7am, with a crane or something, so we gotta be there before that, at like 6:45," Kate said.

It was the day after a Thursday, Sony/Oceanside doubleheader, but Kate & I had been doing those for over three months, so we were use to it.  When the check arrived in our mailbox a few weeks before the gig, it was more than enough motivation to get us out there.

"How much is it?" I asked.  

Kate told me & I can't remember what the number was, but I do recall we were both over the moon about it.

We unloaded & loaded most of the stuff in Ford Escape that we could the night before & got out to Santee before the crane raised one of the largest American flags I've ever seen.  We had the wind walls up & the grill lit long before the shotgun start to the tournament around 8am.


Kate & I went out there with 12 loaves (we came home with only 2) & made a rotation of 5 or 6 alternating sandwiches that she cut into bite-sized pieces & our tent was a quickly a fan-favorite.  Construction & contractor guys have a real soft spot for grilled cheese when their drinking Coors Lights, taking Fireball shots & puffing on cigars.

We had a menu up to show off what we do & one guy begged me to make him our peanut butter & raspberry jam grilled cheese- the After School Special.  I was annoyed by the request, because it was toward the end of our setup & the wind kept knocking out our grill's flame.

But, I gritted my teeth & said, "Sure."

The guy was super stoked & loved that Cheezer so much he tossed a $20 bill into the tip jar.  As fate would have it, we hired that same guy to do the buildout on our storefront about a year later.  His name is Eric & that $20 After School Special might have sealed the deal for him & for us!                  

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