Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

31 March 2025

One for the Market, Two for the Show

July 1, 2017:  It was way too early & already way hot too on the Saturday morning of the holiday weekend to be serving Cheezers under a tent.  Welcome back to market life, Kate & Zach.  

Our spot at the Scripps Ranch farmers market was next to a smoothie booth that was constantly crushing fruity green & purple potions from behind three full wind walls.  The buzz of mixing, pureeing & blending stretched from the 9AM start until well after one o'clock.

If that weren't enough, our booth faced the othe blue bloods of the market- the crepe guy.  Bebe's Crepes had a line for most of the morning & you could tell his adult customers had been eating his made-to-order crepes since they were kids.

On our other side was a small tent with live entertainment.  Around 10:30, they set up a guitar, mic & the equivalent of a karoake machine.  Their stage name was "Coffee & Creme."  He was Hispanic & she was white.  I thought the name was clever.  She did most of the singing & he played the guitar & sang.  

I'd never seen anything like that at a morning market.  Lunch markets & OB on Wednesdays had music but not full on karoake before noon.  And, I thought it was hard to get people to sing after midnight on Lower Broad in Nashville!

I could see why Bev, the market manager called it a "Family Friendly Weekly Festival."  A lot of the kids were curious about our snadwiches & we even made a little money that day.  But, it was an adjustment.

By the time we were breaking down, Kate was on the verge of tears.

"Promise me- this is only temporary," Kate said. "It can't go back to this life.  I can't."

"Don't worry, babe.  We'll get through it," I promised.

That night we decided to use a gift card to Shogun (an engagement gift) to help cheer us up.  We took public transit to Kearney Mesa, had a nice dinner & even hit a brewery afterwards.  

Something familiar in a time of transition to calm our nerves.

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