Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

07 March 2025

An All-American Afternoon

The New York Yankees were in town.  It was Fourth of July weekend.  

On Sunday the third, we popped up our tent in front of Mission Brewery which is in a really cool old brick Wonder Bread factory in East Village, downtown San Diego, steps from the Padres home, Petco Park.

Mission was a lot like setting up at Bay City.  If there was a game, there was a pregame crowd & the sales were great.  When there wasn't a game, it was pretty quiet there.  Kate would always refer to the schedule when booking dates at both tasting rooms.

The Yankees are one of the most popular baseball teams in America & they didn't play the Padres in San Diego very often, so it was quite a draw.  There's a lot more Yankees fans in southern California than you might imagine & they came out of the woodwork that day.

Kate & I setup around noon that day & got plenty of traffic before the 3:40 first pitch.  We had just rolled out July's Cheezer of the Month, the 7th Inning Stretch (pictured below) which was our grilled cheese take on a Chicago Hot Dog.  

A Vienna Beef Hot Dog, Celery Salt, Tomatoes, Onions, Yellow Mustard, Way-Too-Green Relish, & Sport Peppers imported from Chi-town fit the bill on this creation.  It was a concoction that Kate & I had been dreaming up for ages & July seemed like the perfect month to showcase it.           

I don't remember who won the game that day, but Mad Munch was a big hit.  We sold out of sourdough & had enough extra cash to attend the Homerun Derby at Petco Park eight days later.

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