A Crowded New Market Space

Things were changing in the spring of 2017.  Kate booked as many breweries & tasting rooms that she could before the new ordinance banning us from setting up at them went into effect in July.  

We blocked off a week in April to go visit Kate's college friends in North Carolina.  

I found a diamond ring on Craigslist one Monday & bought it at a pawn shop in Clairemont for just under $500.  Her dad had emailed me back, giving his full blessing to marry his daughter.  Kate was none the wiser.

I thought my cover was blown one day when our Mad Munch account received a strange email.  It turned out that my secret was still safe & the email was from another grilled cheese vendor who was looking for a catering quote.

It was a bogus catering request to try figure out our pricing.  We'll call them "C&B."  

C&B was starting out a business similar to ours & had heard a rumor that we were closing.  They were interested in buying us out.  It was an odd request that we turned down immediately.  I'm not sure if the pending ordinance had something to do with it, but we had no such plans.

Our business was gaining traction on the brewery scene but, were forced to shift back into farmers markets.  Apparently, C&B were just one of two other grilled cheese vendors looking to take some of that share.  

Mad Munch would have to differentiate from this new competition & find other ways to stand out from the crowd.