Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

21 February 2025

Radio Morning Show Shoutout

Friday, January 29, 2016, 9:27am: 

"Well let me ask you this, do you like your grilled cheese with ketchup?" DJ Chris Cantore asked. 

"Ketchup?  On a grilled cheese?  No way." his co-host said.

"Call me old school or whatever but I like to dip mine in a little bit of ketchup..."

It was kind of an odd debate, but I couldn't believe what I was hearing, over the radio- on Cantore in the Morning -while waiting in line to enter the Marine Corp Recruitment Depot.  I was dropping off families for their sons or daughters graduation from boot camp.  

It was a shuttle run that I did almost every Friday morning for Best Western, but this one would be my last.  

"Now, Kate what's your take on this?" he asked.

"I'm a big sauce person, so I'd say you can dip your grilled cheese in whatever sauce you like." Kate said over the phone.

"Good answer, I agree.  And what was the name of your food truck again?" Cantore asked.

Funny- people always thought we were a food truck.  I guess because they were featured in cable reality shows & there was a popular grilled cheese truck up in L.A.   

"It's called Mad Munch Grilled Cheezer Company & we're not a food truck.  We're a pop-up vendor that sets up at breweries." Kate stated while cleaning out her office. 

What a feeling to hear your name on the radio.  It was our first shoutout on the airwaves & I barely even heard it through talking to hotel guests & unloading the shuttle.    

"Oh, nice.  Your Grilled Cheese must pair well with our many local IPAs." the co-host beamed.

"Definitely.  Yeah, it's just me & my boyfriend.  Today's actually our last day working our 9-5 jobs.  We're quitting to do Mad Munch full-time." 

"That is great.  Good for you both.  Well, if you're out & about looking for some dank craft beers & delicious grilled cheese sandwiches be sure to check out Mad Munch Grilled Cheezer..." 

-------

Side Shoutout:  A huge thank you to Chris Cantore & 91X, for not only being a great radio station (one of my all-time favorites) but for also capturing my future wife on the radio talk about the business we built together & on one of the biggest days in our Mad Munch career!

No comments:

Post a Comment

Please Leave Comments Below: