Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

16 February 2025

From Miramar to Beeramar

Kate's full-time job at Miramar Nurseries, where she had worked at for close to ten years, suddenly & without warning, got bought out by another nursery called Village Nurseries. 

She was one of the few employees that they held onto, while most of her co-workers took the severance & left.  Kate's two bosses, Tami & Laura, who she became close friends with over the years, were able to take the money & move on.  

Unfortunately, Kate didn't have that option.  She stayed on & was given a different shirt to wear, but in her same office.  This left her in an awkward spot, that forced her to work under a new micro-miss-managing boss, who refused to sit down in her office when talking to her.  

"I keep trying to help correct these mistakes, but she (her new boss) just tells me to 'not think outside the box.'  The whole thing is a disaster," Kate told me one night at home.  

"Damn, that's terrible," I said.  "What are you gonna do about her?"

"Well, I booked some more breweries for us to setup at after work.  That way, I can just leave early & just meet you there," she said.  "The less time I'm in my office, the better."

I could not argue with that.  I could tell how much this new shift in work was bothering her.  At the time, I felt like I was being taken for granted at my job. 

So, despite all of that & all of the weddings we were attending that summer & fall, we pushed Mad Munch into another gear.   Through the magic of email, Kate booked us at Pacific Brewing in Miramar (pictured).

The crowds & sales at Culture on Fridays were continually dwindling & we stopped popping up there by the end of August 2015.  

Belching Beaver in North Park's numbers stayed consistent for Mad Munch so we kept going back once or twice a month on Saturdays.     

Besides Bolt in La Mesa & Pacific in Miramar, we added Bay City near Sports Arena, Mission Brewing near Petco Park downtown & White Labs & St. Archer Brewing also in Miramar.

Photo: Serving a Cheezer at St. Archer Brewing in "Beeramar" as the area became called due to it's large population of micro breweries sprouting up. 

St. Archer became a strong foothold for us in those early days selling Cheezers in Miramar.  It lead to other opportunities in that area & ultimately helped us quit those pesky day jobs, when the time was right.

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