Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

21 January 2025

The Munch Card

When I first moved to San Diego & lived on Castelar Street I used to ride my bike to the beach a lot.  I always got caught up at the Sunset Cliffs light on West Pt. Loma Boulevard.  Chris' Liquor & Deli is on that corner & has been since the 1950's.  

Anyway, I heard their sandwiches were really good, so I gave them a try.  Whoever told me that was right on!  I ate there when I could & took friends there with me from out of town.  My go-to was the Aztec (Roast Beef, Ham & Turkey with Jalapeno Cheese) on the Onion Roll.  

I grabbed one of their punch cards & tried many different sandwiches (which were all great in their own way) before I finally earned enough punches for my freebie.  I spent a few days tightly clutching my Chris' Liquor punch card trying to figure what strategy I would use.  

Should I go with my fav or explore something wild & different that caught my eye?

That's the freedom & joy of earning a free sandwich at a place you love.

A few years later, after filling out at least two or three Chris' Liquor punch cards, Kate & I decided to employ the same system at Mad Munch.  Our Customer Loyalty "Munch Card" has been a great asset to our marketing over the years.  It keeps people coming back for more.  

Even though we didn't have a brick & mortar location at the time, I still wanted our fans to experience the same sense of accomplishment that only eating delicious sandwiches can bring you.  That's why since 2014, if you purchase any ten Mad Munch Cheezers you get number eleven for free.

Here's what the original card looked like:


We've given away more earned Cheezers than I can count & nowadays we'll put your picture on our wall, with your permission, of course.                

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