I don't remember how we came up with the idea, but it was a good one.
It started out as a "$1 Off" special of the week. We were just trying to move some product. I had made these two little chalkboards & they were just sitting in the closet.
Tumbleweed Zonie. T.H.C. Those were the first specials that we did.
People love specials & it creates a sense of urgency to buy before it's all gone. When I go out to eat, I like to read the special on the "A" board & I'll order it if it sounds good. There's something personal about the concept, like the cook is talking only to you, saying, "Hey, this is what you should get."
The weekly thing only lasted a few weeks. We decided it was easier with groceries & advertising (writing & erasing the chalkboard) to do a different Cheezer once a month. That way, people could get it once or if they really like it come back & order it again.
Eleven years later, we still feature a "Cheezer of the Month." I painted a chalkboard on the wall in the shop to honor the "Burger of the Day," from the hit cartoon, Bob's Burgers.
We get people all the time asking, "What's the special gonna be for next month?"
I usually tell them, if I know what it's gonna be.
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