Mad Munch Grilled Cheezer Co.

Follow the story below of Mad Munch: It's long strange trip from the prairies of Illinois to the sunny shores of Ocean Beach, San Diego....

20 December 2024

Mad Munch's First Sundowner Appearance

Getting involved with your community is a great way to not only meet people but to also help spread the word about your business endeavor.  Kate's friend, Liz worked at the Ocean Beach Main Street Association & saw a great opportunity for us.

"You guys should join the O.B.M.A.  It's a great way to network, get more people to try Mad Munch & we have these mixers- we call 'em 'Sundowners,' every month with free food & drinks," Liz said.

Kate & I talked about it & signed up Mad Munch for $80 (annual membership dues).  We figured this would be a good investment in advertising our business through word of mouth.  And, over free food & drinks!

The first Sundowner I attended was at the Ocean Villa Inn next to Dog Beach.  Kate was in Nashville with her college friends for a bachelorette party & I didn't want to go solo so I asked my other roommate, Zack if he wanted to go.

"When is it?" he asked.

"It's Thursday from 5:30-7:30," I said.  "Basically we'll go there tell people about Mad Munch, eat some free food, have a few drinks & hand out a few menus."

It was an easy sell & we biked over to the motel that night armed with a bunch bright colored Mad Munch menus that I had just modified after the Mud Caves fiasco.  We were greeted at a desk out front by Claudia, who was known as the "Mayor of OB."

"What's your name & your business name?" she asked.

"I'm Zach & this is Zack & our business is Mad Munch Grilled Cheezer Co," I said.  

She wrote our names in Sharpie on name tag stickers & handed them to us.  Both names were spelled ZACK but I didn't say anything.  

"Alright, babe here ya go," she said.  "Do you have a business card for the drawing?"

"Shoot, I don't.  What's the drawing?"

"Well, they draw a card outta the bowl & the lucky name gets a prize, usually a gift card."

"Nice, I need to print some business cards," I said.

We wandered inside the lobby where several pizza boxes lay open with giant slices.  It was Surf Rider Pizza, one of my favorite spots only a few blocks away.  There was also a two kegs of beer iced down in tubs & bottles of wine lining a small card table.  We each grabbed a beer, got in line for pizza & filled a plate like every else.

I talked to Liz, our old boss Gavin.  We mingled around introducing ourselves (which is a lot easier wearing name tags) & handed out most of the menus I brought along.

"Where are you guys located?" That was the first question when someone took a flyer.

"Well, we don't have a brick & mortar location yet.  We're actually doing our first farmers market this Saturday in Golden Hill," I told them.

"Oh.  Are you guys in the OB market?" Question #2.

"No, not yet.  But we're working on it." was my response.

That was how the night went.  Introductions were made, hands were shook, & a raffle was won.  It almost felt like a house party in college, except when it was over people were pleading with Zack & I to take pizza & drinks with us.  So, we did.

I remember thinking afterward, "Boy, Kate is gonna love these."          

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