Coming Up with a Logo

I like to draw, so I started sketching out various logos for Mad Munch.  I finally landed on this one, featuring a guy (I called him Donnie) with a chef's hat, Hawaiian shirt & a handle bar mustache shaped like an "M."

Once I got the image of Donnie the way I liked it, I printed out black & white copies & had Kate & some friends color them in different shades.  I did a few of them myself before we finally arrived at red & yellow.  Apparently, these & good restaurant colors (think of McDonalds, Carl's Jr. & Hardees, etc) & make people want to take action.  

After that I made a few tweeks to see which I liked best:

In the end I went with the "Thumbs" shown above in the top left.  

Later, in the summer of 2013,  our friend, Jeremee, would do some side graphic design work for us to make the image a digital file.  We paid her $40 & hooked her up with some free Cheezers.  

The image was featured on our menus & Kate even added it to the front breast of our first Mad Munch T-shirts that she ordered from Vista Print in 2014.  

Here's how the final product turned out: