Try to Find a Menu Balance

Your menu is the most important document in a restaurant.  

You have as little as one page (or only a few) to show everything you've got & what sets you apart from the competition.  It's sometimes their first impression of your business.  Onlookers will spend less than 30 seconds scanning your creation to see if it's worth spending their money on you or not.  

Too many words can dilute & confuse a prospective customer- when you confuse, you lose sales.  While not giving enough explanation can leave a lot of question marks for the reader.  

Your list of offerings for sale must find it's own balance of info, content, & white space in order to get your message across.  The business major in me may argue that the Balance Sheet is the most important doc, but that is not on display for everyone to see.  

An attractive menu that purveys your message, is properly priced with intriguing items, & calls out for action will lead to more sales.  And more sales will make your balance sheet stronger.