Justin recommended me to another volunteer at SCORE who could help me develop a menu. After hosting the Grilled Cheese Taste-Test, I compiled all of my survey results & was in search of some direction.
Henry had his own desk at SCORE's Downtown San Diego office & he was happy to meet with me. I went over my idea for a cart & showed him the recent flyer & taste-test surveys.
"The girl is a little weird, I would lose that. But I like the questions you asked on here," he said. "So what's your next move going forward?"
"Well, Justin gave me a lot of info on getting permits, so I was gonna apply for a Fictitious Business Name & Seller's Permit first." I explained.
"Good, good. But before you do all that you need to hammer out a menu," Henry said. "You have all of these answers here, now you just need to put them on paper so your customers know exactly what you're selling them."
He flipped over my packet of filled out surveys & read a few responses. "You have some great insight here into your target market. Now, you just need to apply what you've learned from their responses & give 'em what they're asking for. Listen to your customer, they will tell you what the want & what they're willing to pay for," he said & placed the papers back down in front of me.
"I think you should do another taste test. Invite the same people back & get some others to try it for the first time. Get more extreme with your toppings, try to give 'em something that they really want but can't get anywhere else," Henry paused & looked me in the eye.
"Put yourself in their shoes. Really try to focus on what they are missing out on & give it to them!"
I left that first meeting with Henry excited about creating more unique grilled cheese combinations that this round of survey guinea pigs would not soon forget.
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